Plumbing Connection Autumn 2016

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PLUMBING CONNECTION AUTUMN 2016 75
love your new sparkling water tap.” An alternative is to use an
impactful photo or visual that first captures their attention
with some copy underneath. People are more likely to notice
and click on a photo they like than text.
Frequency Newsletters are much more effective if they are
issued regularly but I don’t mean every week. Once a month
is enough but it does depend on how much content you
have. Every two months or even quarterly is fine but no less
frequently. Make sure your schedule doesn’t run into other
major holidays like Christmas but early in the new year is the
perfect time when people think of home improvements.
FEEDBACK
Always invite feedback and commentary. Ask readers
if there is any particular topic they want to hear about.
If your newsletter sits on your website you could offer a
“Comments” or Q&A section for readers.
GROW YOUR DATABASE
Surprisingly most people won’t send your newsletter
on to someone else unless they are prompted. Include
something along the lines of Refer a Friend or Distribute to
colleagues or others who might be interested in receiving
this information.
CONTACT DETAILS
Don’t forget your website address and company contact
information. You will also need to include an Unsubscribe
facility as recipients must have the option of opting out if
they no longer want to receive information from you/your
company.
Writing great copy for a newsletter is a distinct skill and
many organisations hire the services of a professional
copywriter to both help them in their editorial decision-
making, and to produce copy which is the right length for
the space available, which strikes the right note, and which
retains a consistency of style throughout the publication.
If you decide to do the copy yourself then at the very
least have someone proofread and correct it before it is
distributed. It will be worth the extra time and spend.
SMS Polypropylene maintenance shafts and chambers provide a low cost
and safe alternative to traditional concrete manholes in sewerage and drain-
age systems.
The SMS Range has been appraised as : WSAA Products Appraisal Report
13/17 Part 1. With product certification to WSA 137:2013—Industry Standard
for Maintenance Shafts and Maintenance Chambers for Sewerage.
The SMS 600mm AXEDO chamber complies with WSA137:2013.
The Polypropylene Maintenance Shafts have Water Mark accreditation
WMTS509-WM 040151 . We are the only Maintenance
Shaft with Water Mark in Australia.
The range utilises RRJ sockets, with custom angled Shafts, assembled on
the day of order, with no fabrication required. SMS also stocks a full range of
Maintenance Shaft accessories incl. Access Covers, Caps, Bends etc.
The products are approved by Water Authorities throughout Australia.
SMS MAINTENANCE SHAFTS & MAINTENANCE CHAMBERS
CALL 1300 482 228 or Visit
SMS (Sewer Maintenance Shaft) Pty Ltd
ABN: 77 005 234 293
Contact:
Cecelia Haddad: