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PLUMBING CONNECTION
AUTUMN 2016
BRIDGING THE GENDER GAP
P
lumbing, like other trades, has
traditionally been a male-
dominated industry; however
the tide has been shifting in more
recent years with more and more
women proving highly influential in
the building and construction industry
each year.
The shortage of skilled people in the
building and construction industry is a
continual problem and has been for a
number of years in this country. More
trained people via apprenticeships and
group training schemes are needed so
the future of building and construction
remains strong for years to come.
If you asked somebody removed
from the industry, to tell you what they
thought or pictured when they heard
the word ‘plumbing’, they would likely
respond with something along the
lines of toilets, drains and water.
We can all agree that it would
be fairly rare to hear someone talk
about the innovation and design,
marketing and brand strategy, water
conservation and so forth. But such is
the stigma surrounding the plumbing
industry and all trades as a whole.
They’re a lot more diverse than they
appear on the surface and for that
reason alone they should appeal to
both men and women looking to enter
the workforce or to those looking to
discover a new career.
We caught up with three influential
women in the plumbing industry, who
work in vastly different fields from one
another, but all of whom greatly enjoy
what they do and encourage other
women to also consider plumbing as a
career.
JENNIFER KRENICH (MARKETING)
Head of marketing for GWA
Bathrooms & Kitchens, Jennifer
Krenich is responsible for managing
GWA’s brand portfolio, digital
marketing, social media, advertising
and PR, customer insights and
category management.
PLUMBING CONNECTION
CAUGHT UP WITH THREE INFLUENTIAL WOMEN OF THE PLUMBING INDUSTRY WHO ARE
PROVING, ALONG WITH MANY OTHER WOMEN, THAT PLUMBING AS A CAREER CHOICE, REALLY IS FOR EVERYONE.
WOMEN IN PLUMBING