Plumbing Connection Spring 2016

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8 2 PLUMBING CONNECTION SPRING 2016
2.You have built a house; now build a community – your
community: It isn’t just the people you directly interact
with that could also be part of your WOM campaign. Post
shareable content on social media: Facebook, LinkedIn,
Pinterest and on your own website. It could be something
funny or quirky or just a great photo but it needs to be
something that people are interested enough in to share
with others.
3.Be the ‘go to’ expert:Write about home improvement
ideas that are trending right now or predictions of what
will be ‘hot’ in the future. Post this on your website, on
social media or offer the story to a publication to feature.
4.Seek out influencers:This could include media
(journalists and bloggers) writing about your industry.
Connect with them and give them ‘new’ news and good
content accompanied by great visuals (photos or videos).
Open up a dialogue, engage with them and ask if there is
anything you can help them with. They may be looking for
an expert comment so let them know they can call on you
if they need to
5.Viral video: Creating a video that is emotional, quirky
or funny can spread like wildfire as people love to be
entertained and love to share that with others. The video
should be easy for people to share directly or via a link.
Like any good marketing activity, you need to plan your
strategy and then monitor it to ensure it’s working. It
may need tweaking, improving or you might need to do
something different altogether but you won’t know until you
try. Ongoing evaluation is the key.
WOM marketing is like gold. Until it is mined you really
can’t take advantage of its true value.
Contact:
Cecelia Haddad is the Director of Marketing Elements in
Sydney.
LIKE ANY MARKETING ACTIVITY,
YOU NEED TO PLAN YOUR STRATEGY
AND THEN MONITOR IT TO ENSURE
IT’S WORKING.
Aquablend™ SQX
Point of Use
Thermostatic Mixers
Saving you time & money
no need for in wall TMV.
Basin, shower & surgeon models.
All models feature Aquablend’s
proven anti-scald technology.
Australian made
WaterMark Certified
temperature controlled
by the user as the handle rotates
water gets warmer - maximum
temperature is set on installation
warm water
as per AS4032.1
TMV
cartridge
located
inside
the tap
hot and cold water inlets
via flexible hose connections
BUSINESS PROMOTION
CECELIA HADDAD