Global water treatment and pool equipment manufacturer Waterco Limited (ASX:WAT) has appointed a new Chief Commercial Officer (CCO), Jo Ainsworth (pictured above), who will oversee all aspects of its commercial and export sales in Australia and New Zealand.

An industry veteran, Ainsworth’s role is to develop and implement strategies to achieve Australia/New Zealand sales targets and group EBITs (earnings before interest and taxes).

“Ainsworth has great passion and enthusiasm for the pool and spa industry and brings with her a wealth of experience in business management and sales which she gained from her early career at Certikin (part of the Fluidra Group) and more recently with Waterco Europe, where she held the position of Export Director, before relocating from the UK to Sydney, Australia,” explains Waterco Group COO Bryan Goh.

Jo has successfully managed teams in Europe, India, and the Middle East, developing strong relationships with customers and specifiers whilst developing revenue streams within the Water Treatment, Swimming Pool, and Aquaculture markets.

With over 28 years’ experience in the industry, Jo brings with her an in-depth knowledge of the pool and wet leisure markets.

“I am delighted to have been offered this opportunity with Waterco,” says Ainsworth.

“With a great team in place here to support me and a product range that’s renowned worldwide for quality and innovation, I look forward to being a part of Waterco’s future success story in ANZ,” she adds. “This is an exciting new challenge on both a professional and personal level and I am thrilled to be living and working in this amazing country.”