GROHE has launched Purefoam at ISH 2025, the company’s latest in shower technology that transforms specially crafted soap into a warm and weightless foam cloud. “GROHE Purefoam invites users to discover their shower through a one-of-a-kind sensory experience that elevates the daily shower routine,” LIXIL Global Design ENEMA leader Patrick Speck says.

“Its innovative foam technology is easy to use and can be effortlessly integrated into any existing shower with a thermostat. Users can choose their favourite scent from the selection of Kinuami soaps, creating a special ‘me’ moment of indulgence in the soothing embrace of warm foam while nourishing both body and mind.”

GROHE requires no dismantling except for connecting the water hose to the hand shower, so it can integrate with the existing one. The soap cartridge is inserted directly into the device and can be changed quickly and easily. It features an activation button and an auto-stop function with five selectable durations that range from four to 15 seconds. The device comes with a rechargeable battery and has a self-cleaning mode.

GROHE is available in black or white and is offered either as a standalone solution or bundled with GROHE concealed and exposed shower systems.

The GROHE Purefoam is currently not available in Australia and New Zealand.